Last weekend I had the pleasure of attending Boston Blogger’s ‘Home for the Holidays’ event at Boston’s Copley Place. Sponsored by (and located at) Wayfair, the day was chock-filled with informative sessions, fun DIY classes, and impressive speakers from the food, blogger, and home styling sectors.
It was a super fun day and I thoroughly enjoyed meeting so many talented bloggers and entrepreneurs. Not to mention Wayfair truly outdid themselves with the decorations, warm hospitality, and the thoughtful gifts they let us take home at the end of the day. I couldn’t help but think how fun it would be to work there – what a cool and creative group of people!
The event kicked off with an informative Q&A led by Dwell Studio’s Christiane Lemieux and featured Dooce.com’s Heather Armstrong.
Heather made quite a few poignant and informative comments about how Dooce.com became a wildly popular (and sometimes controversial) mommy blog, but what resonated most with me (especially in how I run my business), was the importance of authenticity.
Since most of her blog’s income comes from sponsored content, Heather said she is constantly challenged by ensuring what she writes is authentic, is written in her voice, and is relevant to her audience. I can especially relate to this in determining what types of projects I take.